![]() ![]() We were indeed preparing files for a sheet-fed press. That number includes the printer testing the colors in our expanded-gamut study. Most are busy preparing for sheet-fed offset, which is the means by which most jobs are printed in the world (web wins in the volume category, but certainly not in the number of jobs). Of all the designers in my circle of friends and associates, only one produces artwork for web offset. I know we all read web offset publications (“ Newsweek” and “ Sports Illustrated” are two good examples), but few of us prepare artwork for web offset publications. It is specifically directed to Web Offset Publications - and I’m not talking about the World Wide Web, either. Now it’s possible that some of you don’t know what SWOP stands for (thereby adding to the problem): SWOP is the Specifications Web Offset Publications, a North-American standard adopted by the advertising industry, the prepress industry, and a number of publications printers. And, I will also bet that fewer than one percent of Photoshop users should be using SWOP for their separations when there is a far better way to do it located in the same Photoshop folder of available profiles. That’s because Adobe Photoshop is set by default to make CMYK color separations with the SWOP profile. ![]() I am going to stick my neck out here and guess that as many as 90 percent of Photoshop users in North America (I’ll focus on this continent for my assertions in this article) make their color separations wrong. #SAVE TO WEB MONITOR COLOR POTOSOHP HOW TO#That he did not state exactly how to make a separation for his exact printing process indicated to me that he was working with the default settings in Photoshop. The method he described would result with the wrong default CMYK profile set. When I queried the printer who will be testing the colors in the study about how he wants his color separations made for traditional CMYK pigments, he responded that I should “just make them with Photoshop.” When I asked for detail, he said, “Just pull-down the Image menu, then Mode, and then pick CMYK.”Īnd right there is the crux of a problem that besets our industry: Most of us are converting to CMYK wrong. Pantone’s Hexachrome is one example of an expanded-gamut printing process. Expanded-gamut processes are those that use more than the typical four ink colors to express color images with brighter greens, reds, and blues. Recently I got involved in a project studying the gamut of color available printing with CMYK (cyan, magenta, yellow, and black) inks versus that of several expanded-gamut printing processes. ![]()
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